Identity, brand story, profit share, role, tiers. First document every associate receives.

What is a lab-grown diamond, why cheaper, certifications, FAQ. Shareable by associates.

"Is it real?" "Will it lose value?" "Are you earning from this?" — all answered with exact language.

Clear side-by-side explanation of all four types. No ambiguity on obligations, ownership, GST.

Payout schedule, what counts as a sale, how customer ownership works, dispute resolution.

Different language, emotional hooks, occasions, price comfort. Marwari / Jain / Reddy community notes.

3 versions per scenario. Associates must not write from scratch. Hindi + English.

How to present a new, limited collection. Set expectations, generate interest, avoid oversell.

Simple one-page guide on BIS hallmarking and IGI grading. For associate to show sceptical customers.

Mobile-optimised, loads in under 3 sec, shows price + availability. The single most-used tool.

No awkward watermarks. Premium, warm, natural-light photos that feel personal not corporate.

Instagram posts, WhatsApp status cards sized at 1080×1920. Hindi + English captions.

"Curated by [Name]" — elegant digital presence. No coding needed by associate.

Without this, no home showing will result in a sale. Non-negotiable for trust.

Pieces shown at home must feel like a jewellery experience. The display is part of the product.

Unboxing is part of the premium experience. A plain box undersells the product at point of delivery.

For occasions where phones feel awkward. Leave-behind for interested customers.

Simple instructions for maintaining lab-grown diamond jewellery. Feels premium, reduces returns.

The ERP associate module. Without this, operations cannot scale beyond 3–4 associates.

Each piece, the profit on it, the associate's share. No black boxes. Opacity kills trust.

Current tier, volume this quarter, volume needed for next tier. Must be visible on home screen.

When a customer is referred and registers, they link permanently to the associate for future commissions.

Simple form where associates submit taste feedback and quality reports. Results shared quarterly.

Script ready. Record using Loom once portal is live.

Covers: stock ownership (Maanorah retains), return window, GST responsibility, commission terms, exit clause.

15-day return, lifetime exchange on defects. Associate must be able to answer "what if I don't like it?" confidently.

Associates must know exactly when and how they are paid. Delays or opacity cause attrition.

The associate staked their reputation. Fulfilment must be seamless and tracked.

Stock associate (no GST — Maanorah owns stock), Approval associate (GST on confirmed sales). Written clearly.

A named contact and a clear SLA. Associates without a clear escalation path lose confidence fast.

Highest-risk dropout point. Make the first sale feel like an event, not just a transaction update.

Not a broadcast channel. A community. Associates share wins, ask questions, see design previews.

Shows which design choices were influenced by associate input. Proves the "business partner" framing is real.

Tier upgrades must feel like life events. A personal message from a founder makes it real.

Aspirational, not embarrassing. Top 3 Hissedaars each month, volume only — no rupee amounts shown.